Accepting new Clients

Accepting new Clients

JACLYN HERNANDEZ-SCALES • UX/UI DESIGNER

Designing experiences
that users will love

Helping startups and brands to craft expressive
and engaging solutions for their marketing needs.

Goran Babarogic Product UX Designer

JACLYN HERNANDEZ-SCALES • UX/UI DESIGNER

Designing experiences
that users will love

Helping startups and brands to craft expressive and engaging solutions for their marketing needs.

Goran Babarogic Product UX Designer

JACLYN HERNANDEZ-SCALES • UX/UI DESIGNER

Designing experiences that users will love

Helping startups and brands to craft expressive and engaging solutions for their marketing needs.

Goran Babarogic Product UX Designer

Meta internal design hub

As a freelance UX Designer, my role was to strategize UX best practices to optimize internal communication. After a final web experience was launched, I also created user-friendly Figma templates for the team.

Premium UX Template for Framer

Timeline

3 months

Pages created

16

Senior Digital Designer

On the Seismic marketing team, I contributed to a full website rebrand as well as increasing conversion rates on the request a demo page.

Premium UX Template for Framer

Conversion rate increase

20%

Rebranded pages

22+


G2 digital design assets

Working as a freelance designer for G2, I create digital assets such as email banners, social posts, product visuals, and additional website assets.

Premium UX Template for Framer

Engagement stats

90+

Product shot goals

Captivate

UX/UI Web Designer

On the Constant Contact web design team, I led the creation of an interactive product demo experience to increase conversion rates on the website.

Premium UX Template for Framer

Prototype versions

3

Interactive engagement

31%

Meta internal design hub

As a freelance UX Designer, my role was to strategize UX best practices to optimize internal communication. After a final web experience was launched, I also created user-friendly Figma templates for the team.

Timeline

3 months

Pages created

16

Senior Digital Designer

On the Seismic marketing team, I contributed to a full website rebrand as well as increasing conversion rates on the request a demo page.

Conversion rate increase

20%

Rebranded pages

22+

G2 digital design assets

Working as a freelance designer for G2, I create digital assets such as email banners, social posts, product visuals, and additional website assets.

Engagement stats

60+

Product shot goals

Captivate

UX/UI Web Designer

On the Constant Contact web design team, I led the creation of an interactive product demo experience to increase conversion rates on the website.

Prototype versions

3

Interactive engagement

31%

Meta internal design hub

As a freelance UX Designer, my role was to strategize UX best practices to optimize internal communication. After a final web experience was launched, I also created user-friendly Figma templates for the team.

Premium UX Template for Framer

Timeline

3 months

Pages created

16

Senior Digital Designer

On the Seismic marketing team, I contributed to a full website rebrand as well as increasing conversion rates on the request a demo page.

Premium UX Template for Framer

Conversion rate increase

20%

Rebranded pages

22+


G2 digital design assets

Working as a freelance designer for G2, I create digital assets such as email banners, social posts, product visuals, and additional website assets.

Premium UX Template for Framer

Engagement stats

90+

Product shot goals

Captivate

UX/UI Web Designer

On the Constant Contact web design team, I led the creation of an interactive product demo experience to increase conversion rates on the website.

Premium UX Template for Framer

Prototype versions

3

Interactive engagement

31%

What do others have to say?

"Jaclyn is phenomenal to work with. Not only does she work at a high level, she also hits the ground running and works at warp speed. Jaclyn implements critical design thinking keeping both UX and the selected aesthetic in mind."

Katrina Ryan

Katrina Ryan

Global Project Manager

Meta

"I’ve had the opportunity of working with Jaclyn for over a year and consistently she has exceeded expectations by taking creative to another level. Her speed of completing projects is incredible but most importantly her approach with user centric design thinking is of the highest standard. I highly recommend Jaclyn and her skillsets as she is reliable, extremely creative and executes designs supporting the goals needing to be accomplished."

Ryan Conklin

CCO

Property DAO

"Jaclyn always produces beautiful and functional designs, and on top of that, she's a pleasure to work with. Jaclyn asks the important questions up front to really understand what you need, and then collaborates closely to hone the designs to perfection."

Neicole Crepeau

Web Marketing Director

Seismic

Mike Puglielli

Brand & Creative Director

G2

"One of the most important qualities in working with anyone is quality and consistency—being able to deliver high quality work consistently, is not only important from an operational model, but in building confidence with those you work with on every project. Jaclyn delivers work that is high quality, within a reasonable (or ahead of) timeline, and is incredibly friendly while doing so. She always gives me confidence the work will get done and raises any questions or flags along the way so there are no surprises. She was able to understand our products quickly and adapt to our branding guidelines amazingly quick, to start providing value and support for the team."

Rekha Thomas

SVP, Global Marketing

Seismic

"Jaclyn is an incredibly creative and out-of-box designer. Not only is she fast in producing design options, but she has a way of adhering to a brand’s visual guidelines, while delivering a concept that feels fresh and original. What makes her standout is her ability to collaborate with stakeholders throughout the entire creative process. She seeks to understand business goals and then partner with fellow designers and the development team to bring design experiences to life. She’s a valuable team member who can elevate any creative team."

"Jaclyn is an incredibly creative and out-of-box designer. Not only is she fast in producing design options, but she has a way of adhering to a brand’s visual guidelines, while delivering a concept that feels fresh and original. What makes her standout is her ability to collaborate with stakeholders throughout the entire creative process. She seeks to understand business goals and is a valuable team member who can elevate any creative team."

Rekha Thomas

Rekha Thomas

SVP, Global Marketing

Seismic

"One of the most important qualities in working with anyone is quality and consistency—being able to deliver high quality work consistently, is not only important from an operational model, but in building confidence with those you work with on every project. Jaclyn delivers work that is high quality, within a reasonable (or ahead of) timeline, and is incredibly friendly while doing so. She always gives me confidence the work will get done and raises any questions or flags along the way so there are no surprises. She was able to understand our products quickly and adapt to our branding guidelines amazingly quick, to start providing value and support for the team."

Mike Puglielli

Brand & Creative Director

G2

"I've worked with Jaclyn in 3 different roles. She's creative, communicative, and fast. Highly recommend her to anyone that needs design work!"

Shaalin Parekh

Shaalin Parekh

Founder

IndustryGTM

"Jaclyn was an invaluable member of our UI/UX team within the marketing creative department at Constant Contact. Her work ethic is truly commendable, consistently approaching UI/UX projects with diligence and a well-defined process. What truly sets Jaclyn apart is her exceptional ability to present her work cohesively, weaving a compelling narrative that is deeply grounded in solid rationale, thorough user testing, and alignment with stakeholder objectives. Jaclyn's adaptability shines through as she seamlessly integrates into new teams, quickly becoming an indispensable collaborator. Her presence has undeniably contributed to accelerated project outcomes. I wholeheartedly endorse Jaclyn as a remarkable asset for any team."

Tom Giannini

Head of Creative

Constant Contact

What do others have to say?

What do others have to say?

Services

UX/UI Design

Landing Page Design

Interactive Design

Web Design

Grayscale wireframes

Brand Identity

Design Systems

UX Strategy

User Flows

Hi-Fidelity Figma Prototyping

Responsive Design

Logo Design

Slide Decks and Templates

Pitch Decks

Template Creation

Social Media Graphics

Marketing PDFs

Infographics

+ More

Process

A look into how our partnership will lead to innovation and design excellence.
From exploration to execution, this simple process fuels creativity and efficiency,
ensuring your goals are achieved through beautifully branded experiences.

  • 01

    Discover

    Understand the business goals and design direction. Gather industry-related inspiration and competitor materials to determine how to move forward in bringing the design to life.

  • Define

    Determine the best experience for the audience and where this content reaches them within their user journey. Sketch and outline ideas to determine the design direction.

    02

  • Develop

    Create hi-fidelity designs that achieve business goals and deliver on design expectations. Ensure that all sizes and specs are created and maintain a consistent look and feel.

    03

  • Deliver

    Share design work with the partner to receive feedback or suggestions. Complete 1-2 rounds of feedback and submit final deliverables in all requested formats.

    04

Process

A look into how our partnership will lead to innovation and design excellence. From exploration to execution, this simple process fuels creativity and efficiency, ensuring your goals are achieved through beautifully branded experiences.

01

Discover

Understand the business goals and design direction. Gather industry-related inspiration and competitor materials to determine how to move forward in bringing the design to life.

Develop

Create hi-fidelity designs that achieve business goals and deliver on design expectations. Ensure that all sizes and specs are created and maintain a consistent look and feel.

03

Define

Determine the best experience for the audience and where this content reaches them within their user journey. Sketch and outline ideas for the design direction.

02

Deliver

Share design work with the partner to receive feedback or suggestions. Complete 1-2 rounds of feedback and submit final deliverables in all requested formats.

04

Process

A look into how our partnership will lead to innovation and design excellence. From exploration to execution, this simple process fuels creativity and efficiency, ensuring your goals are achieved through beautifully branded experiences.

  • 01

    Discover

    Understand the business goals and design direction. Gather industry-related inspiration and competitor materials to determine how to move forward in bringing the design to life.

  • Define

    Determine the best experience for the audience and where this content reaches them within their user journey. Sketch and outline ideas to determine the design direction.

    02

  • Develop

    Create hi-fidelity designs that achieve business goals and deliver on design expectations. Ensure that all sizes and specs are created and maintain a consistent look and feel.

    03

  • Deliver

    Share design work with the partner to receive feedback or suggestions. Complete 1-2 rounds of feedback and submit final deliverables in all requested formats.

    04

Frequently asked questions

What projects do you take on?

What is your pricing?

How will we communicate and share files?

How do we get started working together?

Ready to bring your vision to life?

Together we can create beautiful branded experiences that achieve your goals.

Ready to bring your vision to life?

Together we can create beautiful branded experiences that achieve your goals.